What makes something worth reading? Worth doing? What makes a relationship worth it? A meeting? What keeps our attention? How many times should we wait for a late friend before it’s just a hassle? What brings us back?
This is everywhere. Your service offering has to have a compelling outcome. The meeting has to end with action items. There’s not enough time to spend on things that don’t add value. (What, exactly, is value? On whose terms?).
What’s the point of sitting and watching the sun set?
In my mind that is the point. The best kind.